Anaeo

We’ll do your market sizing for 80% less than Big Consulting firms

We’re a team of market sizing specialists who deliver high-quality market sizing models built just for your needs.

“The service was fast and reliable with the detail I needed to act. All at a price point that makes it a no-brainer. Exactly what I needed.”

- Angad Soin, Chief Operating Officer at Xero

“Anaeo delivered an extremely detailed and well-sourced market size we could use to make business decisions straight away.”

- Estelle Ayer, Strategy Director at Conde Nast

“The pre-made reports never have the granular detail I need. Anaeo gave me a custom-built model of our target market.”

- Shameel Khan, Strategy & BizOps Lead at GitLab

A note from our founder

Have you ever found yourself staring at a market size report, wondering if you can trust the numbers staring back at you?When you face a critical decision that hinges on a reliable market size, you have three options:

  • Trawl the web for free (but unreliable) information,

  • Purchase an overpriced (and low-quality) pre-made report,

  • Pay through the nose for a big-name consulting firm.

We started Anaeo to give you another option - custom made market sizes that are reliable, detailed, actionable and available at a reasonable price point.We're not just another consulting firm. We are market size specialists. Because it's all we do, we're laser focused on being the best at it. Here's what sets us apart:

  1. Custom made: Your market size is built from scratch for your specific needs.

  2. Trustworthy: Our data is meticulously researched and transparently sourced.

  3. Detailed: We don't just give you a number, we include the working so you can drill down into the drivers of your market and leverage the model for further work.

  4. Actionable: Our work is designed to directly inform your strategy, not just sit on a shelf.

  5. Good value: We offer big-firm quality at a fraction of the price.

Quality market size data shouldn't be an afterthought, or a luxury. We're here to make high-quality market insights accessible to all. We've helped more than 50 clients do just that.We’d love to work with you too.

Mark Snape
Founder, Anaeo
[email protected]

Our approach

What to expect when you work with us

Hit the 'Let’s start’ button. Tell us about the market you're looking to study. Our team will get in touch to learn more about your needs.

We work together to define the market and understand your specific requirements so we can build a fit-for-purpose market sizing model.

Then we’ll send you a proposal with a fixed price and sign a contract so we can assign an experienced consultant from our panel and get to work.

Sit back while we design the approach from first principles, size the market and deliver the result complete with detailed workings.


© Anaeo. All rights reserved.

Work With Us

We’re a team of market sizing specialists who deliver high-quality market sizing models built just for your needs.

“The service was fast and reliable with the detail I needed to act. All at a price point that makes it a no-brainer. Exactly what I needed.”

- Angad Soin, Chief Operating Officer at Xero

“Anaeo delivered an extremely detailed and well-sourced market size we could use to make business decisions straight away.”

- Estelle Ayer, Strategy Director at Conde Nast

“The pre-made reports never have the granular detail I need. Anaeo gave me a custom-built model of our target market.”

- Shameel Khan, Strategy & BizOps Lead at GitLab

© Anaeo. All rights reserved.

Tell Us More

We'll get a detailed market sizing done for you. Before we speak, some basic information will make the call more productive.

© Anaeo. All rights reserved.

Here’s what to expect next

Our team will get in touch to organize a call where we’ll learn more about your specific needs.

We’ll send you a proposal with a fixed price, once you sign we assign a consultant and get to work.

You sit back while we complete and deliver the work, typically within 2-4 weeks. It's that easy.

“A great market will tend to equal success and a poor market will tend to equal failure. Market matters most.”

- Marc Andreessen, Founder of Andreessen Horowitz

© Anaeo. All rights reserved.

Done-For-You Market Sizing

You don’t want to use over 100 hours of your own time, or spend $200,000 to get a detailed market sizing model. Let us do it for you.

Our robust methodology and top-tier consultants deliver reliable, detailed and actionable market sizes at a fraction of the cost of Big Consulting firms.

Frequently Asked Questions

Do your proper vetting with a scroll through our FAQ:What is Anaeo?We’re a consulting firm with a team of market sizing specialists who deliver high-quality market sizing models built just for your needs. That’s all we do, and we’re laser focused on being the best at it.Why is Anaeo different?We're hands-on. We don't send your project offshore, use inexperienced and underpaid graduates or sub-contract to low-quality contractors. Our principals are on the tools doing the work themselves, or we use our panel of highly-vetted consultants who are all alumni of top-tier consulting firms. Delivering like this is a true game changer. The quality is far higher and the cost is far lower.Who is it for?Large corporations and startups, venture capitalists, PE firms, investment banks and yes, consulting firms, trust our market sizes and forecasts for everything from new product launches, fundraising and startup investments to acquisitions, IPOs and everything in-between.Our experience across industries and in the trenches dealing with everything that comes our way means we can handle market sizing projects from the most simple to the most complex.Why did you start Anaeo?We noticed a number of recurring problems:

  • Using generic numbers: It’s easier than ever to get a number online but it’s harder than ever to trust it, or even know what it’s measuring. With Anaeo, your market size is built from scratch for your specific needs and from first principles.

  • Unclear approaches and hidden calculations: Data providers and consulting firms rarely share the approach or show the working behind the market size. With Anaeo, we include all the workings and calculations so you can drill down into the drivers of your market.

  • Expensive price tags: Brand-name firms provide this service and do a good job. However to make it worth it they’ll need to charge $100,000-200,000+. With Anaeo, you get an opinion from a genuine third party with a transparent approach and we’re 4x to 5x cheaper than big consulting firms.

Market sizing on many projects is undervalued, trivialized and half-baked. This leaves the project exposed. Running your project on a detailed and actionable market model leads to more insights and easier and better downstream activities like cost-benefit analysis, financial analysis and valuations.We started Anaeo to make these insights easy to get and available to more people.How does it work?Our process is simple. Once you help us form a clear brief, there’s nothing else for you to do. Just sit back and wait for the results to be delivered to your inbox.

  1. Submit the form: Hit the 'Let’s start’ button. Tell us about the market you're looking to study. Our team will get in touch to learn more about your needs.

  2. We define the market and your requirements: We work together to accurately define the market and understand your specific requirements so that we can build a fit-for-purpose market sizing model. We’ll then send you a proposal with a fixed price and sign a contract so we can get to work.

  3. Anaeo designs the approach and sizes the market: We assign an experienced consultant to your project from our panel of experts. Our consultant will design an approach from first principles, collect data from diverse and novel sources and then build a fit-for-purpose market sizing model custom for your needs.

  4. Anaeo shares the results and detailed workings: We share the detailed model that you can use as a source of truth for the market, or update to tailor further for your needs. We also provide a summary of the key findings and visualize the results in ready to use slides ready for your presentations.

Who will do my market sizing?Our principals and our highly-vetted panel of consultants are all alumni of top-tier consulting firms. Everyone on our panel has a minimum 10-years experience in management consulting and we draw from a deep pool of industry experts.How much does it cost?As we serve a diverse client base with different needs, our fees depend on your requirements and the scope. For the same (or better) quality we’re normally 4x to 5x cheaper than big consulting firms.Should I just do it myself?There are lots of benefits to the DIY path. You’ll understand the market at a fundamental level. If you have the time you should do it. But consider using our service if you have time constraints or value a third party opinion.Should I hire a large consulting firm?You sure can. They will be able to provide this service and do a good job. However to make it worth it they’ll need to charge $100,000-200,000+. Because of our model we can deliver equal or better quality at a fraction of that cost.What’s the turnaround time?That depends on your requirements and the scope. The typical project takes around two weeks from sign-off to delivery. However we’re all ex-consultants so we get how the industry works, and tighter timelines are always possible.

Ready to kick off?Get your independent, bottom-up and custom market size now. Share your details and let us know a little about your requirements, and we’ll get in touch to develop a proposal based on your needs.

© Anaeo. All rights reserved.